Mcquail's mass communication theory /
McQUAIL, Denis
Mcquail's mass communication theory / Denis McQuail - 5th edition - vii, 616 pages : 23 cm
includes bibliographical references and index
The fully revised mass communication theory, fifth edition offers an integral treatment of the major components of mass communication ; encompasses the diverse form of mass communication in contemporary societies, including new media ; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
1412903718
Mass Communication
302.2301 MCQ
Mcquail's mass communication theory / Denis McQuail - 5th edition - vii, 616 pages : 23 cm
includes bibliographical references and index
The fully revised mass communication theory, fifth edition offers an integral treatment of the major components of mass communication ; encompasses the diverse form of mass communication in contemporary societies, including new media ; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
1412903718
Mass Communication
302.2301 MCQ