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Market-led strategic change: transforming the process of going to market.

Piercy, Nigel.

Market-led strategic change: transforming the process of going to market. - Oxford Butterwryh Heinemann 1997

ISBN: CHARTERED INSTITUTE OF MARKETING

Subjects--Topical Terms:
MARKETING

Dewey Class. No.: 658 PIE

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Market-led strategic change: transforming the process of going to market.