New service development: creating memorable experiences
Fitzsimmons, James A.
New service development: creating memorable experiences - Londonn Sage 1999
978 0 7619 1742 7
PRODUCT MANAGEMENT
658 812 NEW
New service development: creating memorable experiences - Londonn Sage 1999
978 0 7619 1742 7
PRODUCT MANAGEMENT
658 812 NEW