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Market-led strategic change: a guide to transforming the process of going to market.

Pieecy, Nigel F

Market-led strategic change: a guide to transforming the process of going to market. - Oxford Butterworth Heinemann 2002

ISBN: 978 0 7506 5225 4

Subjects--Topical Terms:
MARKTING

Dewey Class. No.: 658 PIE

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Market-led strategic change: a guide to transforming the process of going to market.