From brand vision to brand evaluation : strategically building and sustaining brands
Chernatony, Leslie de.
From brand vision to brand evaluation : strategically building and sustaining brands
978 0 7506 4614 7 0 7506 4614 4
PRODUCT MANAGEMENT
658 827 CHE
From brand vision to brand evaluation : strategically building and sustaining brands
978 0 7506 4614 7 0 7506 4614 4
PRODUCT MANAGEMENT
658 827 CHE