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Consumer Behaviour : applications in marketing /

East, Robert

Consumer Behaviour : applications in marketing / Robert East, Malcolm Wright and Marc Vanhuele. - ix, 334 pages : illustrations, 24 cm.

Includes bibliographical references and index

ISBN: 9781412934312

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.8342 EAS

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Consumer Behaviour : applications in marketing /