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Integrated advertising, promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion and marketing communications / Kenneth E.clow . - xiv ,515 pages : illustration, 27 cm.

includes index

ISBN: 9780131866225

Subjects--Topical Terms:
Marketing communication

Dewey Class. No.: 659.1 CLO

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Integrated advertising, promotion and marketing communications /