Normal view MARC view ISBD view

The brand bubble: the looming crisis in brand value and how to avoid it

Gerzema, John

The brand bubble: the looming crisis in brand value and how to avoid it - San Francisco Jossey-Bass 2008

ISBN: 9780000000000

Subjects--Topical Terms:
1 BUSINESS 2 ECONOMICS

Dewey Class. No.: 658 8 GER

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)

Online Public Access Catalog

The brand bubble: the looming crisis in brand value and how to avoid it