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Buzz : real-life lessons in word-of-mouth marketing /

Rosen, Emanuel.

Buzz : real-life lessons in word-of-mouth marketing / Emanuel Rosen. - London : Profile, Profile, - xvi, 360pages.

Includes bibliographical references and index .

ISSN: 9781846682483

Subjects--Topical Terms:
Consumer attitudes - Marketing research.

Dewey Class. No.: 658.8343 ROS

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Buzz : real-life lessons in word-of-mouth marketing /