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Political marketing strategies : global trends and practices /

Bozo Jenje Bozo

Political marketing strategies : global trends and practices / Bozo Jenje Bozo ; edited by Peter M. Kihu and Jeff Bukhala. - [Nairobi] : Nanotec Linkages Press, 2023. - xxix, 142 pages ; 21 cm - (Political Marketing series) .

Includes bibliographical references.

ISBN: 978-9914-702-97-2

Subjects--Topical Terms:
Political campaigns - Africa.

Dewey Class. No.: 324.7096 BOZ

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Political marketing strategies : global trends and practices /