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International marketing : consuming globally, thinking locally /

McAuley, Andrew

International marketing : consuming globally, thinking locally / Andrew McAuley - Chichester : John Wiley & Sons, ©2001 - x, 337 pages : illustrations, maps ; 24 cm

Includes index

ISBN: 9780471897446

Subjects--Topical Terms:
Export marketing
International economic relations

Dewey Class. No.: 658.84 MCA

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International marketing : consuming globally, thinking locally /