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Theories of mass communication /

De Fleur,,Melvin Lawrence

Theories of mass communication / Melvin Lawrence de Fleur & Sandra Ball-Rokeach - 3rd edition. - New York : Longman, 1977. - xv, 288 pages : illustrations ; 21 cm.

Includes bibliographical references.

ISBN: 0582280176

Subjects--Topical Terms:
Mass media, Social aspects.
Mass media.

Dewey Class. No.: 302.23 DEF

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Theories of mass communication /