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Strategic management in media : from theory to practice /

Kung, Lucy

Strategic management in media : from theory to practice / Lucy Kung - viii,248 pages ; 24 cm

Includes bibliographic references and index

This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." -

ISBN: 9781412903134

Subjects--Topical Terms:
Sociology and anthropology
Media
Communication

Dewey Class. No.: 302.23068 KUN

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Strategic management in media : from theory to practice /