Library Catalog

Emotionomics : leveraging emotions for business success /

Hill,Dan

Emotionomics : leveraging emotions for business success / Dan Hill - xviii, 264 pages : Color illustrations ; 24 cm.

includes bibliographical references and index

It leads the global bussiness mindset into a new paradigm - one that demands and rewards sensory and emotional connections between the 21st -centuary corporate entity and its consumers. Dan Hill's expertise guides business in securing the bonds of empathy thatwill drive commercial growth overthe coming years.

9780749461898


economics -psychological aspects

658.0019 HIL

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