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Marketing : real people, real choices /

Solomon, Michael R.

Marketing : real people, real choices / Michael R. Solomon. - Third European Edition. - xxvii, 586 pages : colour illustrations, 26 cm.

Includes bibliographical references and index.

ISBN: 9781292227191

Subjects--Topical Terms:
Marketing.
Marketing -- Vocational guidance.

Dewey Class. No.: 658.8002373 MAR

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Marketing : real people, real choices /