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Book marketing and promotion : a handbook of good practice /

Zell, Hans M.

Book marketing and promotion : a handbook of good practice / Hans M.Zell. - xv, 366 pages : illustrations ; 30 cm.

Includes bibliographical references and index.

ISBN: 0952298996

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 381 45002 ZEL

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Book marketing and promotion : a handbook of good practice /