Library Catalog

Riding the waves of culture : understanding cultural diversiy in business /

Trompenaars, Fons

Riding the waves of culture : understanding cultural diversiy in business / Fons Trompenaars and Charles Hampden-Turner - Second edition - x,265 pages : illustrations ; 23 cm

Includes index

This book offers the roadmap to solve the dilemmas of cross- cultural management in the 21st century. Riding the waves of culture dispels the ideas that there is only one way to manage and encourages us to understand our own culture in the workplace before managing or doing business with other national cultures

9781857881761


Comparative manaagement
Management--Cross cultural studies
International business enterprises--Management
Corporate culture--Cross Culture studies

658.3 TRO

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