Strategic programme communication and the new media drift /
Mbithi, Isaac N.
Strategic programme communication and the new media drift / Issac N. Mbithi - vii, 88 pages : illustrations ; 21 cm
Includes bibliographical references
Programme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.
9789966693747
Communication in Management
Project management--Communication
Digital Media
658.45 MBI
Strategic programme communication and the new media drift / Issac N. Mbithi - vii, 88 pages : illustrations ; 21 cm
Includes bibliographical references
Programme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.
9789966693747
Communication in Management
Project management--Communication
Digital Media
658.45 MBI