From red to green : mastering the sales journey through value-based relationships /
Osiro, Byron
From red to green : mastering the sales journey through value-based relationships / Byron Osiro; foreword by Frank Molla - 336 pages ; 23 cm
From unpaid invoices to powerful influence, From Red to Green is a captivating journey of grit, growth, and game-changing sales wisdom. In this refreshingly honest and skillfully narrated book, Byron Osiro pulls back the curtain on the real world of sales, not the textbook version, but the one marked by betrayal, resilience, breakthroughs, and impact. Set against a uniquely African backdrop, this story moves beyond boardrooms and balance sheets into the heart of what truly drives results: relationships rooted in value. You will walk with Byron through setbacks that tested his integrity, ideas that were stolen, and contracts that collapsed, only to witness how those very moments became the catalysts for remarkable growth. This book is not just about making sales; it is about making sense, building trust, and moving from transactional to transformational.
9789914945201
Selling -- Psychological aspects.
Career development -- Kenya.
658.85092 OSI
From red to green : mastering the sales journey through value-based relationships / Byron Osiro; foreword by Frank Molla - 336 pages ; 23 cm
From unpaid invoices to powerful influence, From Red to Green is a captivating journey of grit, growth, and game-changing sales wisdom. In this refreshingly honest and skillfully narrated book, Byron Osiro pulls back the curtain on the real world of sales, not the textbook version, but the one marked by betrayal, resilience, breakthroughs, and impact. Set against a uniquely African backdrop, this story moves beyond boardrooms and balance sheets into the heart of what truly drives results: relationships rooted in value. You will walk with Byron through setbacks that tested his integrity, ideas that were stolen, and contracts that collapsed, only to witness how those very moments became the catalysts for remarkable growth. This book is not just about making sales; it is about making sense, building trust, and moving from transactional to transformational.
9789914945201
Selling -- Psychological aspects.
Career development -- Kenya.
658.85092 OSI