Entrepreneurial marketing /
Chege, Catherine Njoki.
Entrepreneurial marketing / Chege, Catherine Njoki. - 218 pages . Includes illustrations . 28 cm .
Includes references
The anticipated outcomes include the ability to differentiate between marketing and entrepreneurship , grasp the concepts , dimensions , snd strategies of both fields,and appreciate the importance of marketing for entrepreneurs.
9789914350005
Entrepreneurship.
Marketing.
Entrepreneurial marketing.
Small business marketing.
658.872 CHE
Entrepreneurial marketing / Chege, Catherine Njoki. - 218 pages . Includes illustrations . 28 cm .
Includes references
The anticipated outcomes include the ability to differentiate between marketing and entrepreneurship , grasp the concepts , dimensions , snd strategies of both fields,and appreciate the importance of marketing for entrepreneurs.
9789914350005
Entrepreneurship.
Marketing.
Entrepreneurial marketing.
Small business marketing.
658.872 CHE