Integrated digital marketing in practice /
Corcoran, Andrew.
Integrated digital marketing in practice / Andrew Corcoran. - 400 pages : illustrations ; 24 cm.
This book explains how digital technologies are changing marketing practice. It covers digital customers, customer relationships and experiences, digital marketing networks, online promotion, creativity and innovation, and emerging challenges in digital marketing. It is designed as a practical guide for students and marketing professionals.
9781009204378
Internet marketing.
Marketing -Management.
658.872 COR
Integrated digital marketing in practice / Andrew Corcoran. - 400 pages : illustrations ; 24 cm.
This book explains how digital technologies are changing marketing practice. It covers digital customers, customer relationships and experiences, digital marketing networks, online promotion, creativity and innovation, and emerging challenges in digital marketing. It is designed as a practical guide for students and marketing professionals.
9781009204378
Internet marketing.
Marketing -Management.
658.872 COR