International business strategy : rethinking the foundations of global corporate success /
Verbeke, Alain
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke, I. H. Ian Lee. - Third edition. - xxi, 492 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
"This core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs), featuring unique commentaries on seminal business articles and new sections on multinational entrepreneurship and strategy during globally disruptive events."
Examines the strategies multinational companies use to compete and succeed in international markets. It explores global business operations, competitive advantages, international expansion, and how firms adapt to changing economic and business environments to achieve sustainable success.
9781108738378
Strategic planning.
International business enterprises -- Management.
Globalization -- Economic aspects.
Success in business.
HD62.4 / .V47 2022
658.049 VER
International business strategy : rethinking the foundations of global corporate success / Alain Verbeke, I. H. Ian Lee. - Third edition. - xxi, 492 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
"This core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs), featuring unique commentaries on seminal business articles and new sections on multinational entrepreneurship and strategy during globally disruptive events."
Examines the strategies multinational companies use to compete and succeed in international markets. It explores global business operations, competitive advantages, international expansion, and how firms adapt to changing economic and business environments to achieve sustainable success.
9781108738378
Strategic planning.
International business enterprises -- Management.
Globalization -- Economic aspects.
Success in business.
HD62.4 / .V47 2022
658.049 VER