Mcquail's mass communication theory / (Record no. 234828)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00962nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251112105345.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240806s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1412903718 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Kenya National Library Service |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2301 MCQ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McQUAIL, Denis |
| 245 #0 - TITLE STATEMENT | |
| Title | Mcquail's mass communication theory / |
| Statement of responsibility, etc. | Denis McQuail |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th edition |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii, 616 pages : |
| Dimensions | 23 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The fully revised mass communication theory, fifth edition offers an integral treatment of the major components of mass communication ; encompasses the diverse form of mass communication in contemporary societies, including new media ; and demonstrates how theories of mass communication relate to the broader understanding of society and culture. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass Communication |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Collection | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Preservation, Conservation & Publication | Preservation, Conservation & Publication | Africana | 01/06/2010 | DON | 2000.00 | 302.2301 MCQ | KNLS333349 | 06/23/2025 | 02/19/2024 | Books | |||||||
| Not for loan | Preservation, Conservation & Publication | Preservation, Conservation & Publication | Africana | 11/12/2025 | 2000.00 | 302.2301 MCQ | KNLS333585 | 11/12/2025 | 11/12/2025 | Books | Dewey Decimal Classification | Non-fiction | not for loan |