Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers (Record no. 279096)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00464nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240806s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-0-07-142731-9 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Kenya National Library Service |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8001 MIC |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Michaelson, Gerald A. |
| 245 #0 - TITLE STATEMENT | |
| Title | Sun Tzu strategies for marketing : 12 essential principles for winning the war for customers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2004 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Preservation, Conservation & Publication | Preservation, Conservation & Publication | Africana | 07/31/2014 | PUR | 3248.00 | 658.8001 MIC | A013268 | 06/24/2024 | 02/19/2024 | Books |