Strategic Advertising Management / (Record no. 306173)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00687nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20251218114202.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240531s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198782322 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Kenya National Library Service |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Percy, Larry |
| 245 #0 - TITLE STATEMENT | |
| Title | Strategic Advertising Management / |
| Statement of responsibility, etc. | Larry Percy, John R. Rossiter and Richard Elliott |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 288 pages : |
| Other physical details | colour illustrations, |
| Dimensions | 24 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Strategic management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rossiter John, R. |
| Relator term | Author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Elliott, Richard |
| Relator term | Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Information Access | Information Access | 05/31/2024 | 3100.00 | 659.1 PER | KNLS038265 | 07/02/2025 | 05/31/2024 | Adult Non-Fiction |