Creating powerful brands : in consumer, service and industrial markets (Record no. 338357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00395nam a2200133Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240531s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978 0 7506 5980 2 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658 827 CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Leslie De Chernatony |
| 245 #0 - TITLE STATEMENT | |
| Title | Creating powerful brands : in consumer, service and industrial markets |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Oxford |
| Name of publisher, distributor, etc. | ELSEVIER |
| Date of publication, distribution, etc. | 2003 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRANDING MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Adult Non-Fiction |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Information Access | Information Access | 05/31/2024 | DON | 2579.00 | 658 827 CHE | KNLS373178 | 05/31/2024 | 05/31/2024 | Adult Non-Fiction |