MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01766nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20260528143752.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
260528b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781598745429 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
Kenya National Library Service |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306.4609 BEV |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Cultures of commodity branding / |
| Statement of responsibility, etc. |
edited by Andrew Bevan and David Wengrow. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
267 pages : illustrations ; |
| Dimensions |
23 cm |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The book examines branding not as a modern invention of capitalism, but as a deep historical and cross-cultural practice found in many early societies. The book argues that “branding” the marking, labeling, and authentication of goods has existed since ancient times, including in ancient Egypt, Mesopotamia, the Bronze Age Mediterranean, and early urban societies. These early systems of marking commodities were used not only for administration and trade, but also to communicate identity, authority, and cultural meaning. A key idea in the volume is that branded commodities should be understood as part of a wider set of social practices such as gift-giving, ritual, symbolism, and status display, rather than purely economic or capitalist tools. The contributors show that branding also appears in diverse modern and historical contexts, such as Cameroon, Socialist Hungary, Brazil, China, and even online marketplaces, demonstrating that branding operates across different political and economic systems. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Material culture -- History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Manufacturers -- History |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marks of origin -- History |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bevan, Andrew |
| Relator term |
editor |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wengrow, David |
| Relator term |
editor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
