Entrepreneurial marketing / (Record no. 493815)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01091nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260804111114.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260804b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789914350005 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Kenya National Library Service |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 CHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chege, Catherine Njoki. |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Entrepreneurial marketing / |
| Statement of responsibility, etc. | Chege, Catherine Njoki. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 218 pages . |
| Other physical details | Includes illustrations . |
| Dimensions | 28 cm . |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes references |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The anticipated outcomes include the ability to differentiate between marketing and entrepreneurship , grasp the concepts , dimensions , snd strategies of both fields,and appreciate the importance of marketing for entrepreneurs. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurship. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entrepreneurial marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Small business marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Wanjau, Lawrence , Kenneth . |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ayuma, Alice. |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Legal Deposit | Preservation, Conservation & Publication | Acquisition, Cataloguing, Classification and Distribution Development | KEN | 08/04/2026 | LEG | 800.00 | 658.872 CHE | B238070 | 08/04/2026 | 08/04/2026 | Books | ||||
| Dewey Decimal Classification | Legal Deposit | Preservation, Conservation & Publication | Acquisition, Cataloguing, Classification and Distribution Development | KEN | 08/04/2026 | LEG | 800.00 | 658.872 CHE | B238069 | 08/04/2026 | 08/04/2026 | Books |