Mcquail's mass communication theory / Denis McQuail
Material type:
TextEdition: 5th editionDescription: vii, 616 pages : 23 cmISBN: - 1412903718
- 302.2301 MCQ
| Item type | Current library | Collection | Call number | Status | Notes | Date due | Barcode | |
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Preservation, Conservation & Publication Africana | Non-fiction | 302.2301 MCQ (Browse shelf(Opens below)) | Not for loan | not for loan | KNLS333585 | ||
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Preservation, Conservation & Publication Africana | 302.2301 MCQ (Browse shelf(Opens below)) | Available | KNLS333349 |
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| 302.2 HAN Mass Communication : Living in a Media World | 302.23 POT Media Literacy / | 302.23 POT Media Literacy / | 302.2301 MCQ Mcquail's mass communication theory / | 302.2309599 PHIL The Philippines in Asean : initiatives in information and media 1969-2017 / | 302.231 SIA Undestanding new media / | 302.231 SIA Undestanding new media / |
includes bibliographical references and index
The fully revised mass communication theory, fifth edition offers an integral treatment of the major components of mass communication ; encompasses the diverse form of mass communication in contemporary societies, including new media ; and demonstrates how theories of mass communication relate to the broader understanding of society and culture.
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