Strategic Advertising Management / Larry Percy, John R. Rossiter and Richard Elliott

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Material type: Text

TextDescription: xxi, 288 pages : colour illustrations, 24 cmISBN:

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List(s) this item appears in: NOVEMBER 2025

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Adult Non-Fiction	Information Access	659.1 PER (Browse shelf(Opens below))	Available		KNLS038265

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Previous	659 1 HAC Advertising [and] promotion	659 1 HAC Advertising [and] promotion	659 1 HAC Advertising [and] promotion	659.1 PER Strategic Advertising Management /	659.1 ROM How to Advertise /	659 1 SAV Advertising /	659 1072 USI Using qualitative research in advertising : strategies, techniques, and applications	Next

Includes index

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