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International & cross-cultural business research / Jean-Claude Usunier, Hester van Herk, and Julie Anne Lee.
Material type:
TextDescription: 178 pages : illustrations ; 25 cmISBN: - 9781473975897
- 658.049 USU
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Acquisition, Cataloguing, Classification and Distribution Development KEN | Adult Non Fiction | 658.049 USU (Browse shelf(Opens below)) | Available | B243138 | ||
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Acquisition, Cataloguing, Classification and Distribution Development KEN | Adult Non Fiction | 658.049 USU (Browse shelf(Opens below)) | Available | B243348 | ||
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Acquisition, Cataloguing, Classification and Distribution Development KEN | Adult Non Fiction | 658.049 USU (Browse shelf(Opens below)) | Available | B243059 | ||
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Nakuru Library | 658.049072USU (Browse shelf(Opens below)) | Available | A407784 |
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| 530 HOM Physics : IB diploma programme / | 530 HOM Physics : IB diploma programme / | 530 HOM Physics : IB diploma programme / | 658.049 USU International & cross-cultural business research / | 808.042 REI Skills in fiction 2 / |
Includes bibliographical references and index.
Provides a comprehensive guide to designing, conducting, and analyzing international and cross-cultural business research, addressing methodological challenges, cultural equivalence, measurement issues, and data collection strategies.
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