Strategic management in media : from theory to practice / Lucy Kung

By:

Kung, Lucy [author]

Material type: Text

TextDescription: viii,248 pages ; 24 cmISBN:

9781412903134

Subject(s):

DDC classification:

302.23068 KUN

Summary: This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." -

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Adult Non-Fiction	Cataloguing, Classification and Distribution	302.23068 KUN (Browse shelf(Opens below))	Available		B227478

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Previous	302.23 POT Media Literacy /	302.23 POT Media Literacy /	302.23 POT Media Literacy /	302.23068 KUN Strategic management in media : from theory to practice /	302.23076 SLA AQA GCSE Media Studies /	302.23076 SLA AQA GCSE Media Studies /	302.23096762 MBE Mass media in Kenya : systems and practice /	Next

Includes bibliographic references and index

This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." -

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Strategic management in media : from theory to practice / Lucy Kung

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