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Strategic programme communication and the new media drift / Issac N. Mbithi

By: Material type: TextTextDescription: vii, 88 pages : illustrations ; 21 cmISBN:
  • 9789966693747
Subject(s): DDC classification:
  • 658.45 MBI
Summary: Programme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.
List(s) this item appears in: hmose May 2026
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Item type Current library Call number Status Date due Barcode
Books Books Acquisition, Cataloguing, Classification and Distribution Development 658.45 MBI (Browse shelf(Opens below)) Available B237486

Includes bibliographical references

Programme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.

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