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Strategic programme communication and the new media drift / Issac N. Mbithi

By: Material type: TextTextDescription: vii, 88 pages : illustrations ; 21 cmISBN:
  • 9789966693747
Subject(s): DDC classification:
  • 658.45 MBI
Summary: Programme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.
List(s) this item appears in: hmose May 2026
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Includes bibliographical references

Programme communication is a less developed field of study, as its often assumed to be a component of the broader communication studies. Ufortunately,most programme managers who are expected to spearhead programme communication have limited or no communication studies background.

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