Integrated digital marketing in practice / Andrew Corcoran.

By:

Corcoran, Andrew [author.]

Material type: Text

TextDescription: 400 pages : illustrations ; 24 cmISBN:

9781009204378

Subject(s):

DDC classification:

658.872 COR

Summary: This book explains how digital technologies are changing marketing practice. It covers digital customers, customer relationships and experiences, digital marketing networks, online promotion, creativity and innovation, and emerging challenges in digital marketing. It is designed as a practical guide for students and marketing professionals.

List(s) this item appears in: Mativo octomber 2 2026

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Acquisition, Cataloguing, Classification and Distribution Development	Adult Non Fiction	658.872 COR (Browse shelf(Opens below))	Available	B243140
Books	Acquisition, Cataloguing, Classification and Distribution Development	Adult Non Fiction	658.872 COR (Browse shelf(Opens below))	Available	B243139
Books	Acquisition, Cataloguing, Classification and Distribution Development	Adult Non Fiction	658.872 COR (Browse shelf(Opens below))	Available	B243347
Books	Acquisition, Cataloguing, Classification and Distribution Development	Adult Non Fiction	658.872 COR (Browse shelf(Opens below))	Available	B243346
Books	Acquisition, Cataloguing, Classification and Distribution Development	Adult Non Fiction	658.872 COR (Browse shelf(Opens below))	Available	B243058
Books	Acquisition, Cataloguing, Classification and Distribution Development	Adult Non Fiction	658.872 COR (Browse shelf(Opens below))	Available	B243057

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Previous	650.1 GUI Gonzo capitalism : how to make money in an economy that hates you /	658.049 USU International & cross-cultural business research /	658.408 EDM Grow the pie : how great companies deliver both purpose and profit /	658.872 COR Integrated digital marketing in practice /	658.872 COR Integrated digital marketing in practice /	709.56074 MAS Masterpieces of modern and contemporary art from the Farjam Collection /	709.56074 MAS Masterpieces of modern and contemporary art from the Farjam Collection /	Next

This book explains how digital technologies are changing marketing practice. It covers digital customers, customer relationships and experiences, digital marketing networks, online promotion, creativity and innovation, and emerging challenges in digital marketing. It is designed as a practical guide for students and marketing professionals.

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Library Catalog

Integrated digital marketing in practice / Andrew Corcoran.

Browsing Buru Buru Library shelves, Collection: Adult Non Fiction Close shelf browser (Hides shelf browser)