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List(s) this item appears in: Muthiani October
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Item type Current library Collection Call number Status Date due Barcode
Books Books Acquisition, Cataloguing, Classification and Distribution Development Adult Non Fiction 658.049 VER (Browse shelf(Opens below)) Available B243172
Books Books Acquisition, Cataloguing, Classification and Distribution Development Adult Non Fiction 658.049 VER (Browse shelf(Opens below)) Available B243370
Books Books Acquisition, Cataloguing, Classification and Distribution Development Adult Non Fiction 658.049 VER (Browse shelf(Opens below)) Available B242954

Includes bibliographical references and index.

"This core textbook combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs), featuring unique commentaries on seminal business articles and new sections on multinational entrepreneurship and strategy during globally disruptive events."

Examines the strategies multinational companies use to compete and succeed in international markets. It explores global business operations, competitive advantages, international expansion, and how firms adapt to changing economic and business environments to achieve sustainable success.

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