Anderson, James A. <br/><br/>
Media research methods : understanding metric and interpretive approaches  

 - London    SAGE Publications  2012 
<br/><br/><label>ISBN: </label>978-1-412-99956-4 \ 141299956 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media-Reaerch-Methodology
<br/><br/><label>Dewey Class. No.: </label>302.2301 AND