Kim, Chan W. <br/><br/>
Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth  

 - London     Macmillan  2017 
<br/><br/><label>ISBN: </label>978-1-509-83216-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.
<br/><br/><label>Dewey Class. No.: </label>658.802 KIM