TY  - BOOK
AU  - Kim, Chan W.
TI  - Blue ocean shift beyond competing : proven steps to inspire confidence and seize new growth 
SN  - 978-1-509-83216-3
U1  - 658.802 KIM 
PY  - 2017///
CY  - London 
PB  -   Macmillan
KW  - Marketing - Management
ER  -