Marketing Mnagement 
editors J,W Strydom, M. C Cant and C.J Jooste 
 - 4th edi 
 - Nairobi    Zebra publications 1993. 
<br/><br/><label>ISBN: </label>978-0-7021-5159-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 MAR