Michaelson, Gerald A.  <br/><br/>
Sun Tzu strategies for marketing :  12 essential principles for winning the war for customers  

 - New York       McGraw-Hill  2004 
<br/><br/><label>ISBN: </label>978-0-07-142731-9 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8001 MIC