TY  - BOOK
AU  - Michaelson, Gerald A. 
TI  - Sun Tzu strategies for marketing :  12 essential principles for winning the war for customers 
SN  - 978-0-07-142731-9
U1  - 658.8001 MIC 
PY  - 2004///
CY  - New York 
PB  -     McGraw-Hill
KW  - Marketing
ER  -