Morrison Margaret A. <br/><br/>
Using Qualitative Research in Advertising: strategis, techniques and applications 

 - London   SAGE  2012 
<br/><br/><label>ISBN: </label>978-1-412-98724-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Qualitative research
<br/><br/><label>Dewey Class. No.: </label>659.1072 MOR