TY  - BOOK
AU  - Capon, Noel
TI  - Managing marketing in the 21st century :  developing and implementing the market strategy - European edition 
SN  - 978-0-9797344-4-1
U1  - 658.8 CAP 
PY  - 2007///
CY  - Bronxville, N.Y. 
PB  -   Wessex Inc.
KW  - Marketing - Management
ER  -