Piercy, Nigel. <br/><br/>
Market-led strategic change:  transforming the process of going to market. 

 - Oxford   Butterwryh Heinemann  1997 
<br/><br/><label>ISBN: </label>CHARTERED INSTITUTE OF MARKETING 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658 PIE