TY  - BOOK
AU  - Piercy, Nigel.
TI  - Market-led strategic change:  transforming the process of going to market
SN  - CHARTERED INSTITUTE OF MARKETING
U1  - 658 PIE 
PY  - 1997///
CY  - Oxford
PB  -  Butterwryh Heinemann
KW  - MARKETING
ER  -