Newell, Fredrick. <br/><br/>
Loyalty.Com : customer relationship managemnet in the new era of internet marketing. 

 - N.Y.    McGrew-Hill  2000 
<br/><br/><label>ISBN: </label>978 0 07 135775 3 
<br/><br/><label>Dewey Class. No.: </label>658 84 NEW