TY  - BOOK
AU  - Newell, Fredrick.
TI  - Loyalty.Com : customer relationship managemnet in the new era of internet marketing
SN  - 978 0 07 135775 3
U1  - 658 84 NEW 
PY  - 2000///
CY  - N.Y. 
PB  -  McGrew-Hill
ER  -