TY  - BOOK
AU  - Gabay , Jonathan J
TI  - Teach yourself Marketing 
SN  - 978 0 340 85946 9
U1  - 658 8 GAB 
PY  - 2003///
CY  - London 
PB  -  Hodder Arnold 
KW  - MARKETING STUDY AND TEACHING
ER  -