Fitzsimmons, James A.  <br/><br/>
New service development: creating memorable experiences 

 - Londonn   Sage  1999 
<br/><br/><label>ISBN: </label>978 0 7619 1742 7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>PRODUCT MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658 812 NEW